The hidden gap in Microsoft Teams

Microsoft Teams has revolutionized collaboration, connecting more than 320 million people worldwide through chat, meetings, and shared workspaces. But when it comes to voice calls, many organizations quickly discover a gap. In fact, among the tens of millions of Teams users enabled for telephony, more than 90 % choose third-party voice services, signaling a significant opportunity for channels and partners.

Ready to deploy, Teams is not a complete telephony system. Its native capabilities can be costly and are not designed for advanced voice environments.

This is where Sangoma changes the game.

By integrating Sangoma’s enterprise-grade voice, SMS, and UC capabilities directly into Microsoft Teams, partners can help their customers:

  • Simplify the complexity of Microsoft licensing
  • Benefit from reliable telephony with 99,999 % availability, with site survivability and failover options
  • Offer a unified experience where collaboration and communication truly connect

Why businesses need a better Teams calling experience

For IT teams and business leaders, the frustration is real:

  • Costly add-ons: Microsoft’s Phone System and Calling Plan licenses add significant monthly costs per user.
  • Limited control: Teams offers minimal routing flexibility, limited analytics, and lacks the advanced features of a phone system.
  • No safety net: if Teams goes down, calls stop, leaving businesses without continuity.
  • IT burden: manually integrating external telephony becomes an endless project.

For Sangoma partners, this pain translates into an opportunity: help customers simplify, save and strengthen their communications strategy.

The Sangoma solution: two powerful integration paths

Every business has different needs. Sangoma keeps things simple with two proven approaches: TeamHub for MS Teams (integrated experience) and Direct Routing (native experience).

Both offer the reliability and flexibility of Sangoma UCaaS, while adapting to different customer types.

1. TeamHub for MS Teams – Integrated power, without the price tag

Many customers are looking for a simple, cost-effective solution to make and receive calls directly in Microsoft Teams without adding costly Phone System licenses. They are willing to use an integrated third-party dialpad if it helps them save money and simplify their workflow. That is exactly what TeamHub for MS Teams offers.

TeamHub integrates Sangoma’s complete voice and UC experience directly into the Teams interface, giving users everything they need in a familiar space. The TeamHub Talk dialpad, accessible from the Teams menu, lets users make and receive calls, view call history and access key features without ever leaving Teams.

Highlights

  • Included free with every Sangoma UCaaS seat (Business Voice & CommUnity)
  • No Microsoft Phone System license required
  • Fast deployment: up and running in minutes
  • Extended features such as SMS, voicemail, contact center and other UC features

Ideal for: SMBs, mid-market customers and budget-conscious organizations seeking fast, reliable deployment.

Partner value

  • Compete directly with vendors offering “free Teams integration”
  • Close deals faster: less technical friction, shorter time to service
  • Upsell UCaaS features such as AI, messaging and contact center
Advantages Disadvantages
➜ Included free with every Sangoma UCaaS seat ➜ Less control than Direct Routing for enterprise networks
➜ Fast setup and adoption ➜ Does not use the native Teams dialpad

Watch the demo (partner exclusive)

Watch the demo (partner exclusive)

TeamHub for MS Teams

2. Direct Routing – Native control and enterprise power

For large IT-led organizations, Direct Routing offers deeper integration, greater control and a seamless experience.

Using certified third-party connectors, Direct Routing connects the native Microsoft Teams dialpad directly to Sangoma UCaaS.

This gives customers all the enterprise-grade voice features they expect, PSTN calling, enhanced reliability and administrative control, while staying within the Teams experience.

Highlights

  • Native Teams dialpad with full PSTN connectivity
  • Centralized routing and number management

Ideal for: enterprises and IT-led customers who need control and a refined Teams experience.

Partner value

  • Win larger, higher-margin deals
  • Offer professional services and managed deployment
Advantages Disadvantages
➜ Native Teams experience ➜ Requires a Microsoft Phone System license and other costs
➜ Enterprise-grade control and compliance ➜ Higher setup complexity

Choosing the right integration: quick comparison

  • Partner tip: if your customer prioritizes speed, simplicity, and cost, opt for TeamHub for MS Teams. If they want deep control and a Teams calling experience, choose Direct Routing.

Still not sure which option is best for your customer?

Watch the demo (partner exclusive)

Watch the demo (partner exclusive)

TeamHub for MS Teams vs Direct Routing

Why Sangoma partners win with Teams integrations

It’s not just a technology story; it’s a partner success story.

With both integration methods, Sangoma partners can:

  • Differentiate immediately with two flexible Teams calling options
  • Overcome objections like “We’re already a Teams shop”
  • Offer more value without increasing costs for the customer
  • Increase revenue with add-ons like managed services, and AI capabilities
  • Retain customers by providing a complete UCaaS ecosystem, not just voice

Sangoma’s partner-centric approach ensures you’re not competing on price alone. You win on reliability, flexibility, and trust.

The market advantage: why now is the time

At the end of 2024, Microsoft removed Teams from its Enterprise bundles, requiring customers to purchase it separately per user. This change increases costs and opens the door for Sangoma partners to offer better, more affordable solutions.

By combining Sangoma UCaaS with Teams, partners can help customers:

  • Save on Microsoft licenses
  • Simplify their communications environment
  • Simplify their communications environment

The result? More signed deals, more recurring revenue, and more long-term relationships.

One provider. Multiple paths. Endless opportunity

Whether your customer prioritizes simplicity and speed or control and scalability, Sangoma offers both.

With TeamHub for MS Teams and Direct Routing, you can meet every customer where they are while growing your own recurring revenue and strengthening long-term partnerships.

Sangoma makes Microsoft Teams stronger. And it makes you, the partner, even stronger.

Ready to get started?

Watch the demo (partner exclusive)

Watch the demo (partner exclusive)

TeamHub for MS Teams vs Direct Routing

Contact your Sangoma representative or distributor for training and sales enablement resources.

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